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“One of the struggles that we had in academia is that academics often speak through a backwards megaphone. “Those are all important pillars of good financial stewardship,” says the artist who joined other lecturers to teach a six week “pop-out course” at Stanford University. In discussions with financial professionals, community members and guests like Denver Nuggets forward Michal Porter Jr, the panelists address obstacles to building wealth that large numbers of African Americans face.īy the end of each episode, Lecrae says his goal is to equip viewers with the knowledge, exposure and confidence to create better financial habits.īefore knowing that his passion for financial education would grow into what he calls a “new-age Teen Summit” (referring to the early 1990s BET weekly show that dealt with issues facing young African Americans), Lecrae says he was working to expose those around him to the benefits of good money habits.Ī self-described “doer,” Lecrae explained that at his label he met with artists and hosted financial literacy classes exploring buying power, disparities in the stock market, and the value of the Black dollar. During each one, Lecrae explains the basics of building a financial legacy.
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During that time, Lacrae says he partnered with the credit scoring company Experian to come to the aid of 21 families facing foreclosure due to financial hardship.Ī series of short roundtable conversations comprises the Protect the Bag. The concept for Protect the Bag was developed during the COVID-19 lockdown last year. Lecrae, who won a Grammy for Best Gospel Album in 2012, says he hopes the show helps to restore stability and hope in a new generation of young Black people. The six-part web series provides viewers with a “blueprint” for financial wellness by delving into topics like saving, retirement, investment, budgeting, and identity protection, according to the rapper who released a new album with fellow artist 1K Phew titled “No Church in a While” on Dec. Using his own production company, 3 Strands Films, Lecrae developed a short-form financial education show called Protect the Bag. Recalling those childhood experiences, Lecrae - who now lives in Atlanta - said he decided to launch an effort to create opportunities for African Americans that would help to close the wealth gap between Blacks and Whites. “Returning to a community that faced marginalization, brutality and the effects of poverty was a reflection - excluded from the gleaming SoCal Hills.” “You begin to wonder ‘how do I acquire that?’ How do you change the narrative?” Lecrae told California Black Media.